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A Revenue Model for Winnie

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Four members of the Winnie senior project team pose for a photo

Team Members
Michael Fisher, Tyler Hochman, Rachel Ahn, Anthony Carrington

Faculty Mentor
Markus Pelger

Winnie logo

The Client: Winnie

Winnie is a "one-stop shop" parenting platform that collects, organizes, and shares the information parents need. It is a mobile-first, free app for parents to access local data (e.g. what are the best local preschools) and topical data (e.g. how can I get my one-year-old to sleep through the night) from a network of other moms and dads in real-time.

The Problem to Solve

Winnie is looking to monetize its freemium childcare search product. The team seeks to provide Winnie with a business model for monetization and proper market sizing for their freemium service.

Engineering a Solution

Tools and Methodologies

The team developed:

  • A supply-side model on revenue projections: A dynamic supply-side annualized revenue model with the ability to change key metrics.
  • A demand-side model: A Van Westendorp Pricing Survey distributed through Amazon Mechanical Turk.


The automated supply-side revenue tool predicts:

  • Market size for all types of childcares.
  • Location-specific business strategies.

The automated demand-side revenue tool predicts:

  • Enrollment rate by income and working status.
  • Market size for parent searching.


Supply side:

  • Study suppliers and test their willingness to pay: conduct supply-side survey.
  • Test assumptions that family child care organizations are more likely to be customers in specific cities.

Demand side:

  • Continue internal testing on freemium product for optimal price and features.
  • Test differentiated pricing and feature packages for daycare and preschool.

All 2019 senior projects