The Pando Pitch
Zachary Grech, Chris Adusei-Poku, Ben Baggett, and Jack Little
The Client: Pando
Pando Pooling creates small groups of athletes who commit a portion of their future earnings towards a sort of group income insurance package with each other. That package is called a “pool,” with players owning a share and contributing more as they earn larger contracts.
The Problem to Solve
How can Pando convince athletes that joining a pool will be financially beneficial for them?
Engineering a Solution
Tools and Methodologies
- Market research to understand the thought process of college baseball players.
- Survey a network of teammates and competitors.
Recommendations and Deliverables
- Group players into conference-based pools: This will be seen by players as a better investment opportunity because they are grouped with their peers.
- Conference pools are a better option then collegiate pools, which are more difficult to get players to buy into.