Behind the Lens: Partnering with the Sales Department
Walker Ramirez, Vaiva Snapkauskait, Jasmine Doan, Thomas Nguyen
The Client: Axon
Axon is an expansive technology company that delivers public safety's most trusted network of devices and apps.
The Problem to Solve
Axon wants to capture more market share for their body camera product line. They also want to streamline and automate the sales department's current workflow process in working with clients.
Engineering a Solution
Tools and Methodologies
The team conducted interviews with Axon's sales team and police departments, and defined the following objectives for those stakeholders:
- Standardize reference material and help the sales team understand the competitor landscape in terms of products, features and prices.
- Build an analytical tool to help both sales and the police department assess the cost associated with cloud computing vs. onsite server data storage.
Recommendations and Deliverables
The team proposed to develop an in-house Sales Tool Kit that comprises the following:
- Competitor Pricing Tool
- Vendor Differentiation Tool on included features
- Data Forecaster Tool