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Thomas Kosnik

Thomas Kosnik

Adjunct Professor
Adjunct Professor, Management Science and Engineering


(650) 723-2973

Tom Kosnik has been a Lecturer at Stanford Engineering, Department of Management Science and Engineering since 1990. He is also a consulting professor for National University of Singapore Overseas Colleges Program in Silicon Valley. His current Stanford courses include Global Entrepreneurial Marketing, Technology Entrepreneurship, and Entrepreneurial Thought Leaders Program. He also teaches New Venture Creation for National University of Singapore. He taught Marketing at Harvard Business School from 1985-89, and launched HBS’s Entrepreneurial Marketing course in 1995-97. Kosnik is also a coauthor of Ramfelt, Kjellberg and Kosnik (2014) Gear Up: Test Your Business Model Potential and Plan your Path to Success, John Wiley and Sons.

Professional Education: Working with Stanford Center for Professional Development, Kosnik serves as co-academic director and delivers workshops to entrepreneurs and business and government leaders. Topics include:
• Gear up: Enabling business leaders create new markets or disrupt existing markets
• Circles of Influence: Getting entrepreneurial players in different regions to bet on your new venture
• Negotiating the Triple Chasms of Generation, Gender and Culture: Building trust across borders
• Global Entrepreneurial Marketing: Creating new markets and entering new country/markets
• Global Entrepreneurial Leadership: Enabling leaders to achieve their full potential and teams to go from good to great.