Using network theory and behavior design to build sticky products
Please join us for a mentor talk with Thomas Igeme, MS&E alum, on Thursday, November 30th. It will be an open conversation about networks and behavior design and how they relate to building sticky products. He will give an overview of the space as well as personal insights on current trends.
- Why does stickiness matter for products?
- How does behavior design provide stickiness?
- How does network theory help you predict how it will take off?
Thomas is passionate about products, people and teams. After his undergraduate in MS&E, he started his career in academia, doing research on the links between economic and health in sub-Saharan Africa, while he pursued his MA in Public Policy. Thomas then transitioned to management consulting with the Boston Consulting Group, advising leaders in the tech, automotive and healthcare sectors on growth strategy and organizational effectiveness. He has spent the last three and a half years at LinkedIn , where he has led their Innovation & Data Products Team and now runs the Product team that is responsible for all technology across their sales organization.